For clippers

Payout Rules

Last updated: April 28, 2026

This page explains how clippers earn and get paid on Reellu — what counts as a verified view, how the math works, what gets a clip approved or rejected, and how USDC reaches your wallet. By submitting clips you agree to these rules and the Reellu Terms.

1. How payouts are calculated

Each campaign sets a rate per 1,000 verified views (the "CPM"), a minimum payout per submission, and a maximum payout per submission. Your earnings on a given clip are:

Example: a campaign offering $0.50 per 1,000 views, with min $1 and max $50. Your clip gets 80,000 verified views → (80000 / 1000) × 0.50 = $40. Below the cap, above the floor → you earn 40 USDC.

If your clip gets fewer than the min threshold (e.g., 1,000 views above), you earn the campaign's min_payout. If you blow past the cap, your earnings are capped at max_payout — even if your clip keeps going viral.

2. What counts as a "verified view"

Reellu reads view counts directly from each social platform's public data (TikTok, Instagram Reels, YouTube Shorts, X video, etc.). The number on your campaign dashboard reflects what those platforms publicly report at the time we measure.

Verified views do not include:

• Views generated by view-bots, click farms, or any automated tools.
• Views from paid traffic services, share-for-share rings, or coordinated boost networks.
• Views on private, removed, or shadow-banned posts.
• Views your clip received before it was submitted to the campaign.

3. Anti-bot review window

Every submission goes through a 7-day review window from the moment you submit it. During this window:

• The brand and Reellu can inspect your post — view trajectory, comments, profile, posting cadence — to confirm it's authentic.
• Submissions with patterns consistent with bot activity, fake engagement, view manipulation, or AI-generated impressions can be rejected, and the payout will not be released.
• Brands may approve a submission early if they're confident it's real.
• If a brand sits on a clearly legitimate submission past 7 days without acting, Reellu can auto-approve it.

Repeat or egregious violations result in account suspension and forfeiture of any pending payouts. Your wallet won't be banned — that's not how on-chain works — but your Reellu account and campaign access can be.

4. What gets a clip rejected

• Reposting someone else's edit. Clips must be your original edit, posted from your own account.
• Posting before joining the campaign, or repurposing a clip from a previous campaign.
• Violating the brand's posted rules (caption requirements, hashtags, links, language, format).
• Failing to disclose a paid relationship where required by law (e.g., FTC #ad in the U.S.).
• Sexually explicit, hateful, harassing, IP-infringing, or otherwise disallowed content.
• Bot-driven views (see §3).
• Fraudulent or duplicate submissions across multiple wallets.

5. How payment reaches your wallet

• Payouts are denominated in USDC on Solana (mint EPjFW...Dt1v).
• Once a brand approves a submission, the brand's Solana wallet signs an on-chain transaction that releases USDC from the campaign vault to your wallet, minus the platform fee.
• Payment is typically confirmed within seconds of approval. The transaction signature appears on your dashboard and on Solscan.
• Your wallet must be able to receive USDC. If it doesn't have a USDC token account yet, the transfer creates one (small SOL fee covered by the brand).

6. Platform fee

Reellu charges a 4% fee, taken on-chain at the moment of payout. So in the example from §1, the brand's vault releases 40 USDC total: ~38.4 USDC to you, ~1.6 USDC to the Reellu treasury. Brands do not pay a separate platform fee — only the slice taken from clipper payouts.

7. Submission limits & duplicates

• You may submit multiple clips to the same campaign as long as each clip is materially distinct (different edit, different framing, different hook).
• Posting the same clip on multiple platforms (TikTok and Reels, for example) can count as separate submissions when allowed by the campaign — check the campaign's rules.
• Cross-wallet duplicate submissions are not allowed and can lead to all related submissions being rejected.

8. When campaigns close or run out of budget

• If a campaign's vault is depleted, no further payouts can be made until the brand tops up. Submissions already in review when the budget runs out may be paid only up to the remaining balance, in submission order.
• If a brand closes a campaign, submissions already approved at the moment of close will still be paid. Submissions still in review at close may be paid at the brand's discretion, subject to remaining budget.
• Closed campaigns return their unspent USDC to the brand wallet on-chain. Reellu cannot reverse this.

9. Taxes

You are responsible for your own taxes. Reellu does not withhold tax and does not currently issue 1099-style forms on your behalf. Cryptocurrency payments may have tax implications in your jurisdiction — keep records and consult a qualified professional. See the Terms §9.

10. Disputes

If you believe a submission was unfairly rejected, or your payout looks wrong, file a dispute through reellu.com/disputes within 14 days of the rejection or payout. Include your campaign ID, submission link, the platform's view count, and any context. Reellu acts as a good-faith mediator — we'll review the evidence on both sides and reach out to the brand.

11. Changes

We may update these rules. Material changes will be posted here with a new "Last updated" date. Submissions made before the change continue under the rules in effect at the time of submission, except where required by law or a host platform.

Questions? info@reellu.com or contact form.